Your mom told you not to judge a book by its cover. But you do; we all do. Sizing things up by their appearance is how humans operate. For this reason, having great packaging for your product is an important part of running a successful business. If your product is the most amazing thing since sliced bread, but your packaging is cheap and unappealing, the message it sends consumers is that your product is unappealing.
Being professional about your packaging is a great way to make your “book” a “cover” that people will be attracted to. For example, investing in a form fill seal machine and lidding film gives your customers the same amount of confidence in your product as they do the products straight off the shelf in
If you’re a property owner, there are probably a few things that keep you awake at night. Late rent could be one, empty units might be another, maybe even the prospect of impending winterization. But one thought above all else should occupy a significant portion of your daily mental RAM:
The safety of your tenants.
And on the list of things that could endanger your tenants’ safety, fire should be right at the top. Apartments and hotels account for the top two categories of high-rise fires. Fires in hotels and motels alone injure an estimated 150 people each year and result in an average of 15 deaths, not to mention over $75 million in lost and damaged property.
So what can be done?
Are you worried about that burnt-dinner smell