Archive for December, 2013
This week, many of us became informed of the lyric-posting website Rap Genius for the first time, notably because they were punished by Google for attempting to manipulate rankings through the use of link schemes. As of right now, rapgenius.com will not come up on the first page of search results for its own name– being barred from showing up will surely hurt their ad revenue.
What was the scheme? Rap Genius offered to pay blogs to insert keyword rich anchor text at the bottom of posts, which Rap Genius would then tweet. Google caught on pretty quick, and responded by removing the website from search results.
It Can Happen to Anyone
Can this sort of thing happen to you? Yes, and it’s not always the result of an obvious manipulation. Many people unfamiliar with the intricacies of
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Purchase Green Energy
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