Archive for May 19, 2016
Reaching your potential customer base as a small business can be costly and time consuming. It is difficult to compete with the big budgets and innovative gimmicks of larger competitors and small business owners can feel as though they are losing the war for customer attention. There are ways to reach your desired audience without shelling out millions of dollars, though. Here are three easy ways to get your customer’s attention without breaking the bank.
Where’s your sign?
It might sound simple, but the reality is that your on-premise signage can result in new sales. Almost half of all new customers listed an on-premise sign as the factor that attracted them to a small business. If your current sign could do with a bit of updating, consider the fact that it will likely only cost you $0.