Archive for August, 2016
Whether you’re a relatively new small business or are a larger corporation looking to redefine your audience, you probably understand the importance of branding. In an overly saturated business world, it’s important to define your company, products or services, and most importantly, what sets you apart from the competition. Developing a brand identity can seem like a daunting task, and though it’s a complex and ongoing process, there are a few simple things you can do to that can have a big impact on how your business is perceived.
- Define your business’s message and mission
An important part of branding inv
Your mom told you not to judge a book by its cover. But you do; we all do. Sizing things up by their appearance is how humans operate. For this reason, having great packaging for your product is an important part of running a successful business. If your product is the most amazing thing since sliced bread, but your packaging is cheap and unappealing, the message it sends consumers is that your product is unappealing.
Being professional about your packaging is a great way to make your “book” a “cover” that people will be attracted to. For example, investing in a form fill seal machine and lidding film gives your customers the same amount of confidence in your product as they do the products straight off the shelf in