Archive for October 23, 2018
Are you a retailer looking for a more effective and efficient onsite marketing strategy? It is important to note that today, the marketing industry is quite dynamic and new methods of advertising are being developed. In-store marketing strategy is proving to be more effective that many other strategies. Unlike in the past, where retailers would majorly rely on external messaging as a way of reaching their customers, retailers are now using onsite messaging targeting on-site customers. In-store marketing basically means promoting sales for particular goods within the retailer’s premises.
Ways of highlighting In-store advertisements
One notable fact is 82% of purchase decisions by shoppers are made within the stores. For this reason, in-store marketing can be effective way of influencing customers to purchasing particular goods or products. Retailers can utilize different distribution methods and platforms to market their products inside the retail shops. These include;